Introducing Groundswell

The Odd Number Group and King James Group have just announced the launch of a new joint venture agency called Groundswell.

Introducing Groundswell

The collaboration is an effort geared to tackle current and future client opportunities. It signals the two agencies’ intent to form an ongoing and forward-looking partnership and sets up the prospect of specialist agency acquisitions to bolster their joint capabilities.

“We’re building a partnership that will deliver real value to clients,” says Xola Nouse, CEO of The Odd Number. "Over the past five years we’ve successfully demonstrated the case for an agency such as ours. As we now set our sights on continued growth and expansion, we’ve found in King James, partners whose business and creative philosophies mirror that of our own - our collective independence and entrepreneurial flair resonates with the clients and markets we serve."

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